There are many risks when a business or person decides to put information about themselves online. Of course, the benefits often outweigh the risks, which is why people and businesses do it, but this does not mean that the risks and negatives simply disappear. Instead of ignoring the negative aspects of interacting online, we ought to pay special attention to them in an attempt to solve the problems.

A recent Microsoft survey found that many employers are concerned with online reputations and use information found in search engines to make important decisions about who they would employ. This does not mean that a bad online reputation precludes you from finding employment, but it certainly does not help.