Social networking sites have continually been challenging the brand reputation management industry. Facebook, especially, has been a constant source of new problems for that industry. With the introduction of their newest tagging status system, facebook has created a monster that may not be controllable by brand reputation management professionals. It will be interesting to see how they cope with this newest development.
http://lab.77agency.com/online-pr/facebook-status-tagging-online-reputation-management-4036/