Mention the word microblogging to most Internet users and the majority of them will throw the word Twitter back at you. It is without doubt the largest and most populous of all the microblogging platforms on the Internet but it isn’t the only one out there and the nature of microblogging is such that even the busier marketer or business owner should be able to dedicate some time to creating such short posts in order to add to a number of these platforms.

FriendFeed is another microblogging platform although rather than relying on a simple interface and offering users a reasonably simple and manageable method of updating their account with short posts, FriendFeed has definitely plumped for the more information laden approach; some of the more sceptical among us may consider it information overload but it does offer the unique benefit of being able tointegrate with various other social networking and social media sites such as Facebook but also including Twitter and many others.

You can change the desing layout of your home page and display, and you can add text, audio, and even visual posts to your timeline. As with other social networks, you can of course add friends and other connections and then use the network in order to develop new connections.

Marketers need to be aware that outbound links are nofollow but you can generate new sources of traffic and you can develop a new profile that includes your own name and your company name to assist in online reputation management.