Search reputation management is beneficial to virtually every industry, assuming that they are even slightly concerned about their image, on or offline. So what is it? It is the process of pushing down, or hiding, negative search results about you or your company in order to cultivate a more positive image. The article below makes the argument for search reputation management as it related to the interests of web masters.
http://www.businesshostingprovider.com/internet-marketing/reputation-management.htm